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Business | The Freedom Fighter

Make a difference. Make a profit.

Having run my own advertising agency in South Africa for 10 years, I sold the business and went travelling for 6-months to decide what to do next. Driven by the idea of being able to earn an income on the internet, that allowed a business owner freedom from a geographical location, I have experimented, tested and refined various online business models over the past four years.

The main focus of the businesses within The Freedom Fighter network are building engaged communities on the internet and the creation of businesses that use the web to teach. I believe that every person has the ability to teach something, and that the internet allows you to reach users anywhere in the world in your specific niche.


An active community of online entrepreneurs, supporting one another in their businesses.


A 6-month Masterclass to help clients set up and build an online teaching business. 

One on One Coaching.

I work with clients to help them take their business online.

Business Blog Posts

How to “get things done”

How effective are you at completing your daily to do list? Where do you save an email that you're not able to reply to right now? What is the next task that needs to be done a project you're involved in? All of us have a way of making sure that we get things done. You...

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The little red circle that kills dreams.

Your success is only a function of your daily to do list. Set your big dreams, scope the big project, and then do the small things each day to get you there. How much focused time did you put into your to do list yesterday? Do you find yourself distracted throughout...

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Keep your goals to yourself

Are you focused on achieving your goals? Some thinking on this topic was that sharing your aspirations with people close to you, made you more likely to achieve them. The idea was that you would then be accountable to those close to you to reach your goals. Below is a...

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5 Reasons why you should work for yourself

I've always been an entrepreneur. It started when I was in high school and sold my best friend's au pair services to a lady looking for someone to look after her kids. My dad helped me draw up a simple contract, I charged a placement fee, my friend got a job, and a...

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Getting to know an entrepreneur

I have in a past post referred to a good friend of mine, Nic. Nic has an awesome blog and is a great thinker. I recently read something he wrote called "A short guide to getting to know an entrepreneur". As many of my clients are business owners I thought it fitting...

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Who leads the leader?

Many studies have been conducted into the differences between large and micro businesses. How is that some small businesses grow and some, stay micro? One of the most convincing findings from these studies is the difference in strategic direction and decision...

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Don’t be so serious …

We often put a lot of pressure on ourselves. Achieve more at work. Improve our performance in exercise. Be a better person. Get more from your life. When looking at your plan for 2015 and deciding what you'd like to achieve this year include some fun items that you've...

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Achieving Convergence

"Convergence is the state of being where everything in our lives is in alignment . We have good relationships with family and close friends, we’re excited about work, we’re in good health, we do more or less what we want to every day, and we know we’re making a...

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Have an idea? What have you done with it?

We are almost halfway through the first month of the new year. Are your plans for 2015 starting to take shape? Remember that the gap between ignorance and knowledge is much less than the gap between knowledge and action. So if you have something you'd like to...

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Why should I do it?

It's common for an entrepreneur to believe that they need to do everything themselves. If they don't do it, it won't get done, or won't get done correctly. "Why should I do it?" - is a question the business owner should be asking continuously. As soon as they start...

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